Flowers hold a quiet power. They set the tone, elevate a space, and express emotion in ways words rarely can. I'm Madeleine - and this belief is at the heart of everything I create. I approach floral design with sensitivity, curiosity and an art driven perspective, always striving for compositions that feel elegant, personal and in harmony with their surroundings.
The garden is central to my creative process. It inspires movement, texture and unexpected colour palettes. Whenever possible, I work with seasonal and locally grown flowers, including blooms from our own land, allowing each design to reflect its place and moment in time.
From our first conversation to the final production on your wedding day, I am committed to offering a seamless and uplifting experience. I listen closely, collaborate thoughtfully and design with intention, ensuring every detail enriches your celebration and feels true to you. My hope is that your flowers feel like an extension of your story - meaningful, memorable and deeply felt.
Madeleine is a luxury wedding florist who grows her own flowers, designs every arrangement personally, and she and her team bring the same singular focus to every celebration, from an intimate Swedish garden to a grand European estate.
My path to floristry unfolded gradually. Flowers have always been present, a quiet thread through my life, but it was during my time in San Clemente, California, that their potential as a true creative medium became clear. The shift was subtle, what once was admiration evolved into craft.
I trained formally in Sweden and continued refining my perspective within boutiques, drawn to the interplay of structure and softness, restraint and expression. In 2020, I founded Blooms Pour M.O.I with the aim of offering a personal approach to wedding flowers in Sweden, one rooted in collaboration, design, experience and a deep respect for nature.
Today, the garden remains my greatest teacher. I return to it for colour, movement and form, for the honesty of what blooms at a particular moment in time. Whether working with locally grown flowers or exceptional seasonal varieties grown abroad, my focus is on composition that feels intuitive, textural and quietly evocative.
At the heart of my practice is a simple intention, to create floral design that feels personal, purposeful and effortlessly aligned.
With family and friends. Unhurried moments, good conversation and a glass that marks life’s little celebrations.
Favorite Pastime
A season of texture, richness and dahlias in every shape and shade
Favorite wedding Season
Whether it’s a family property or a vineyard you return to year after year, meaningful places make celebrations unforgettable
Favorite Venue
Madeleine is exceptional, and choosing BloomspourMoi was one of the best decisions we made. She understood the atmosphere we hoped to create with remarkable intuition, guiding us through a beautifully smooth and considered process, with space to discuss, refine and adjust along the way.
Even with high expectations, we were genuinely overwhelmed by the beauty of the flowers. Every element was exquisite. Romantic, playful, perfectly balanced and thoughtfully composed, with an effortless sense of artistry.
We truly could not recommend Madeleine more.